Chase and status ft Plan B End Credits

Duration : 3.31

Audience : Teenagers mainly aged 14 – 19

The are different camera shots in this video that can be seen. At the beginning of the video we see a close up shot of Plan b. Plan B at this time was not known so this could as well be used to give him an image portfolio .The main objective of the close up was mainly to show the major star in this video to give recognition to the video . This shot has significance to the video as it show emotions of the person and great detailed emotion and emphasis to the bullet wound he suffers. Another shot seen in this video is the low but can as well be seen as a bird’s eye angle and this is to give the actor the sense of weakness and vulnerability and in a way a sense of innocence showing the emotions that go through him as if you can say has regret as on this he may have done in the past.

In this video we crane shot of when the boys are jumping a man. This crane shot also shows the aggression and the power these boys have over that man they are attacking giving a fearful image of the boys and giving further stereotype to young males of the British community. The is pan camera movement as well as we see the two men meeting the young male to have quick conversation a with the young male being in a hurry showing the male moving fast giving the impression of deviance which he goes with the stereo type of teenage males. There is a tilt cam at the beginning helping give the emotional reference that Plan B is trying to give of weakness and vulnerability to the audience.

In this video we see various editing that occurs include cutaways, which in most videos would be the most common transition which is an instant transfer of one scene to another and we see this happen. When Plan B is singing in the question room of the police station to the tunnel where he is singing showing the different venues used using landmarks of Peck ham which is voted to be the roughest places of England so it help promote the video of gangster theme. The cutaways also helps the intensity of the video as it constantly changing giving the thrilling affect of the gang life which is brought through this type of editing. Godwin’s theory relates with in this music video as there are various connections to the video and the music and they use each other to reflect what the kind of music this is as we see working class people in this video where you see the struggle of a man which could be used to highlight the struggle for other teenagers and the video help relates the video to there lives and helps the lyrics become a story that most teenagers can understand and relate to from there day to day experiences. If you have seen the film we don’t see him singing as they drop him into movie clips trying to show the kind of genre Plan B is trying to promote.

Different types clothing is used to describe the kind person he is trying to be which is in the British society is known as Scally showing a different side to them as normal people which he is trying to portray. We see some smartly dressed old man also give the stereotypical old man as he is wearing a suit mostly very tidy giving the vie of today’s common elderly and the way they are different from teenagers in Britain and the way they are against each other with the stereotypes of both age groups of the teenagers of the old being fragile and weak and of the teenagers being useless, destructive and immature.

Goodwin’s’ theory agrees with this as we see that there are references between the video and the lyrics as they link as the words describe the song and the video acts out what he say showing a link between the video and the lyrics .