2. How effective is the combination of your main product and ancillary texts (the magazine advert and CD digipak)?

The main product of our project is the music video to ‘Time’ by Chase and Status featuring Delilah. Our music video fits the dubstep genre as it is a narrative that isn’t completely relevant to the song lyrics, for example when we were researching this genres’ videos the Nero song didn’t match the song in some ways; however ours does have some similarities to the original video to the song so it does match some of the lyrics and the emotion of the song in some ways. Also we had a girl lip sync the song to give the performance part of the song and to break up the heavy story that at the beginning was a bit confusing but we changed some and the performance of the ‘artist’ gave it a different feel and made it look more realistic and as if she’s telling the story.

The ancillary text pieces are based again on how Chase and Status design their CD covers by using black and white photography that seems to not have much relevance again to much but because of this and the bold bright yellow text it is easily identifiable as them who the CD belongs to. Our photographs have some similarities to the ones we have analysed; they are black and white on a white plain background however, the photos we have taken are of peoples hand with their watches on to link it to ‘time’ as a theme throughout the cases and some relating back to time in our video as well by using the clock and different times of the day and even different days. The Writing of the title and artist, also the thank yous’ and song list are the same just different sizes depending on their importance to grab the viewer’s attention, for example the title is in a bigger font than the thank you writing. Even though we tried to keep it similar to the original writing so everyone recognises it’s a Chase and Status CD we changed the colour of the writing, keeping it bold, big and clear but instead of yellow letters we used purple as it’s more contemporary and at the moment all teenagers like purple and as they are our target audience we chose this colour, it’s not too ‘in your face’ but it still caches your eye.

By Sam