research into selling our product

If we were going to sell our song in shops we have found that HMV as a big distributer and one of the most famous media sales shop, as a building and for internet shopping, this would be the best way to sell the song. In research we found that if it was just a single most other artists’ singles are priced around £8.99, so this would be a reasonable price for our song.

However, the CD cases we created have a song list which indicates it’s a whole album; they have different prices to singles. At HMV they sell albums with various artists on them with a price range of £6.00 to £9.00. Chase and Status CD’s are different depending on what it is; the normal CD is £4.99, the deluxe edition is £12.32 and the older CD’s are about £6.99. So our album would go on sale for £4.96 if it was on sale in HMV.

Other ways we could promote our CD is using posters in magazines; in our digi-pack we had to create one but to be able to put it in a magazine we would have to pay for a page. Unfortunately, in research I couldn’t find prices on any website but they explained how to go about putting an advertisement in a magazine.

On the ‘Messenger’ newspaper website it explains prices on advertising things in the paper; the first step is to choose the size of the advertisement, because ours would be for a CD we would choose the biggest size so it draws people’s attention towards it (5cm- 2 collums). In this paper it’s very expensive; £110.49 per booking. Then you just choose what to write then it goes into the paper. This would be good advertisement because even though teenagers don’t normally read newspapers, on the bus there is the free paper that people read on the way to work or education they read it so our target audience, also when adults with children read the paper and see the advert near Christmas or their birthdays they could buy the CD for them, this would be a good selling point.

As we have made a music video for our song so a good selling point is to show it on a TV music channel, for example 4 music, MTV and KISS. A good channel for the genre of music is channel AKA, they also have a website: http://www.channelaka.tv/ because the genre of our song we did for the music video is the same as the channel it would get the right audience watching it so will increase sales; also if it was shown on other channels we could bring in other people that don’t necessarily enjoy dubstep but like the video and because the song isn’t as full on dubstep as others, people might enjoy listening to the song as well.

By Sam