what technology was used in the editing and production of the music video and why?

Final cut pro

For our music video we needed to compile the shots using the video editing software which is available from the technological conglomerate apple. To successfully use final cut you must first compile a group of shots in no particular order to be put into the time line. After the pieces of filming are completed and have been successfully transferred into the programme they can be processed and placed in the time line from the list on the left hand side of the screens. This was a reason why we wanted to use final cut pro as it enabled the editing of the clips run smoothly as each shot had it'sown particular name.

The time line in final cut pro was also an advantage to a successful editing process as it gave us a chance to constantly be able to put our clips into place in the time line and this let us edit them i.e. add an effect for example the flashback effect, or the quickening of the pace for the video i.e. the shot of Remeel waiting at the bus stop. This was also a huge advantage for our group because files could be stretched out so we could edit them like shortening a clip so the video ran more smoothly and also didn’t make the story seem to peculiar or too hard to keep up with. There are 2 screens located above the time line,on both of these screens is a shot one of the is of the clip which you are editing at that moment in time and the other one is the whole thing or the finished product after editing is completed. Another positive about the use of final cut pro in order to compile clips and edit them is that the programme has a specific place on the time-line for the audio to be placed in this case it was chase and status ft Delilah “time”.

Media suite.

During the production of the video we used the media suite, this facility enabled us to successfully film some vital scenes of our music video. For example we used the cameras around the room to determine where we wanted Samantha to stand to help us get the footage right from all 3 angles.

To operate these cameras, by this I mean alternate between cameras 1-3, we used the motherboard of the production suite. The motherboard allowed us to alternate between the cameras at a very high tempo this meant that we could have effects inthere such as fades etc

. The studio helped us immensely as it meant that we could also choose what sort of lighting which we wanted on the person doing the lip syncing. these were all key factors when it came top deciding whether or not to use the suite.