Our media project was the music video to the chase and status song 'time' it appeals to the young teenage group of society and some of the adult section as well. We carried out interviews as well as feedback from the people we felt fitted the genre of music that we carried out.
Some of the feedback we gained was the fact that they said the pace of the video at the beginning was slow and a music video to the drum and bass of that category is usually fast pace and has aspects of intensity. This was one of the group’s main worries as the video did not portrait some of the comments given but some did comment that the pace of the video with the song related and that there was a link between them as the song was mostly very soft and they said that this was actually a very synchronized video. However for other it didn’t appeal to so as a group we had to make it more exhilarating by changing the video a bit and giving more effect like the earthquake and glow, to give the feel of intensity and pace as when interviewed again they commented on it as being much better, fit to the people of the genre of a drum and bass music video.
John was one of the people I interviewed, the comments he gave was of great description as he said he didn’t follow the storylines as he said he could not understand or get the concept that the video was trying to create cause we had a love/cheat theme but was hard to understand. We change it to a love storyline and wasted life, which the audience agreed and confided that the video was better as they could not only understand but relate to this and the scenarios they may have faced in their lives. Another aspect was the camera angles that they said could have been done better however is hard as the angle we had done, we felt were to the best of our abilities as there where various shots. We gave after that other angles like high shots and shots looking up to give more variety of shots in the video to keep audiences interested.
Another feedback was from a very technical friend called Kane that made loads of positive contents as well as some extremely critical criticisms that some of the group felt as hurtful as he said that the essence of the video was good and that there were generally loads of drum and bass material in the video however the lip synching as he said was not clear as well as the confidence of the girl in the video showed. To Kane he found this a major floor as this could bring the potential for this video down as the acting was not convincing. He said that the main actor being Remial and Melika were very convincing and looked heartfelt giving more of a convincing atmosphere of love as they kissed which most people would find hard to do on camera. We retook the lip singing and on the time line of final cut pro changed it and made it better, which he confirmed.
The final person was Leah Vell who gave loads of positive feedback as she said the video was very good very entertaining however off the camera she did say that the lip synching could have been better as well as the lighting which we tried to do but found it hard as the weather affected this and could possibly do this as after college when we tried filming the sun had already set.
The final one was from an ex pupil who took media call Derek who gave goo insight however refused to do it on camera but said that this video matched his genre that he loved to listen to and paid good detail to the video and said that we had do a good job on the video however we had done various thing wrong which could have been done better. He commented on the lip-synching, which we had improved and made better. The pace at the beginning to him was slow and could put audience off watching it. He said the acting was good but could have been heartfelt and done in better lighting and gave us examples of key locations that could have been used like the canal next to central Manchester where there is better places to get angles at. These comments helped us with the further development that we had carried out and made better. Initially some feeling where hurt and some of the group took the insight hard and offensive but where professionally and arose from it.
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